CO-FOUNDER & VP OF XL PR

Rachelle Peterson is a public relations specialist and media relations master. Her relentless determination, out-of-the-box thinking and capacity to build meaningful relationships have landed clients in headliner publications like Forbes, USA Today, Good Day New York, Home and Gardens, AARP, SUCCESS Magazine, Built In, and Accounting Today. Rachelle's tenacity and ability to quickly solve problems has been finely honed as a boy mom and fitness enthusiast. Rachelle holds a bachelor's degree in community health from Utah Valley University.

VP OF CORPORATE STRATEGY

Jacqueline Crane has a Master of Business Administration (MBA) from UVU and a bachelor’s degree in communications, specializing in public relations from BYU with minors in business and music. She combines strategic thinking, business acumen, and innovative ideas to drive impactful results. Her great work has not gone unnoticed. She has been recognized by Utah’s PRSA Chapter as the 2021 Young Professional of the Year at the Golden Spike Awards. Her former role as co-host of the Influencer Marketing for Destinations podcast won the 2022 w3 Silver Award and 2022 Communicator Award of Excellence. She has 10 certifications in the verticals of social media, media relations, and influencer marketing. 

MEDIA RELATIONS STRATEGIST

Sara Hall, APR is a seasoned PR strategist and media relations expert. Sara has a proven track record of landing targeted earned media for clients in every industry from classic cars to cosmetics. She is passionate about the big picture, and well-versed in weaving stories, events, reviews and everyday business dealings into award-winning campaigns that drive client reputations forward. On her days off, Sara is also a wife, mother to and advocate for her four children, and a former trumpet player for her high school’s German band. She holds a bachelor’s degree in communications from Brigham Young University.

CONTENT SPECIALIST

Kylie Jackson Burgener has worked as a content specialist, PR consultant and marketer for more than 15 years. She is an expert at deep-diving into diverse topics, telling the stories that need to be heard. Kylie has contributed to articles that have appeared in Entrepreneur, Fast Company, Forbes, INC, and others. She squeezes this in around being a wife, full-time mother of three and avid Seahawks fan. Kylie holds a bachelor’s degree in communications from Brigham Young University–Idaho.

SOCIAL MEDIA MANAGER

Madison Burke is a social media guru and digital content designer. With experience in both writing and graphic design, her brilliant social media posts never fail to garner both attention and an increased follower count. She focuses on insights and analytics in order to create the best tailored content for unique audiences. Creative by nature, Madison plays the piano, sings and paints. Madison holds an associate’s degree in integrated studies from Ensign College, with a digital marketing certificate and social media marketing certificate.  

MEDIA RELATIONS

Lindsey Lefevor brings experience across diverse industries, including live seminars, consumer products, healthcare, and more. Her true passion lies in the art of marketing and public relations: helping clients tell their stories in a way that resonates with the right audience and creates a lasting impact. Lindsey holds a Bachelor’s degree in Public Health with an emphasis in Health Promotion from Brigham Young University, where she honed her skills in project planning, management, and delivering messages that truly connect with and inspire audiences.

ACCOUNT MANAGER

Nicole Davis is a dynamic PR and marketing strategist and accomplished team leader with over two decades of experience in B2B SaaS startups, retail and consumer products,  enterprise finance, private capital, and ad agencies. As the former Vice President of Marketing & Communications at Aumni, a J.P. Morgan company, she built and elevated brand awareness through digital, social, PR, thought leadership, events, and demand generation. Before Aumni, Nicole drove growth at Mercato Partners by expanding investment strategies and assets under management and spearheaded impactful marketing campaigns at EY and ThomasARTS. Named Business Woman of the Year by Utah Business Magazine, Nicole blends customer insight with storytelling expertise to forge lasting brand connections while consistently delivering measurable results.

MEDIA RELATIONS

Shannon Golladay is a public relations professional, entrepreneur, and outdoor enthusiast. A graduate of Brigham Young University with a degree in public relations and a minor in business management, she began her career in New York City at Middleton and Gendron, a travel PR agency. She later returned to Utah, working as a Public Relations Director for a candle company and an investment firm, gaining expertise in media pitching, press releases, networking and strategic communication.

In addition to her work in public relations, Shannon spent 13 years running a successful fitness and nutrition business focused on helping busy moms achieve their health goals. She is married to Patrick and a proud mom of three daughters. In her free time, she enjoys snow skiing, hiking, and mountain adventures.