Blog
Being Everything to Everyone Made Us the Obvious Choice for Nobody
XL PR is now performing PR that drives business impact in two industries, read to find out how they discovered their niche.
From Crisis Mode to Reputation Gold: How to Turn a Crisis into an Opportunity
Crises are inevitable…reputation destruction is optional.
We Knew Nothing About GEO Press Releases. Here's What We Learned.
Here's a confession: In November 2025, we had no idea what we were doing.
Here's what happened: Novoresume came to us in June 2025 with a problem we'd all been watching unfold across industries. Google's search results were shifting because of AI, and…
