PR Build to Reach the People Who Move Your Business Forward

We build the kind of authority that compounds, opening doors to conversations, partnerships, acquisition interest, and the audiences you’ve been trying to reach for years.

✓ Develop your voice into a media asset

✓ Build authority that compounds year over year

✓ Earn coverage that drives business outcomes

Book a 15-Minute Discovery Call

15 minutes | Real listening

PR Build to Reach the People Who Move Your Business Forward

Book a 15-Minute Discovery Call

We build the kind of authority that compounds, opening doors to conversations, partnerships, acquisition interest, and the audiences you've been trying to reach for years.

✓ Develop your voice into a media asset

✓ Build authority that compounds year over year

✓ Earn coverage that drives business outcomes

Start Your Next Adventure

Welcome to a space designed for ideas that move people. With a focus on quality, clarity, and connection, we're here to help you make an impact that lasts.

Our clients earned 529 placements in their industry markets last year alone.

Financial Services

For the founders, firms, and voices reshaping how people think about money.

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Public Health

Turn public health work into coverage that drives real-world action - test requests, tax passages, policy change.

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For the founder, the candidate, the inventor - anyone with a story the market hasn't heard yet, and needs to.

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Exectutive Visibility

Most PR stalls after publication day.

A story lands. Traffic spikes. A week later, nothing. The placement lives on a clippings page and does no more work for your business.

That’s because most PR treats coverage as the outcome. It isn’t. Coverage is the input. The outcome is the audience you build through it and the trust that audience carries into every sales conversation, funding pitch, partnership call, and community decision from then on.

XL PR is built to produce the second thing, not just the first, we have built a proven process over the years and a formula for consistent earned media.

Client Reviews

BookSmarts Accounting

Numbers: 25% revenue increase | 140+ placements | CEO of the Year

Utah Radon Services

5,100+ test kits requested

Earned media and government relations that drove measurable public health action.

See How →

Eagle Mountain City

82% voter approval | RAP Tax passed

Public messaging that moved a civic vote.

See How →

See all case studies →

Thought leadership that turned a founder’s story into sustained business growth.

See How →

Tulip Valley Farms

35% revenue increase | 1,000+ more tickets sold

A strategic PR campaign that turned a farm into a destination.

See How →

You’re doing work that deserves to be seen.

The story is real. The results are real. The people you serve are better off because of what you built. But the audiences who could fund it, buy it. partner with it, or champion it don’t know you exist yet and the voices that do know tend to be the ones already inside your industry, not the ones that would change your trajectory.

XL PR fills the gap of awareness to business-driving outcomes.

We’re a boutique agency with two partners who stay in every account, a handpicked team, and a client list centered in Financial Services and Public Health, all of which we’d bring home for dinner. Every story gets its own strategy - never a template.

Fast. Media moments don’t wait.

Focused. Every move has to move the business.

Full of heart. We care as much as an owner does.

You’ve built something worth hearing about. Our job is to make sure the right people hear it.

- Erynn Kerrigan & Rachelle Peterson

[placeholder: Erynn + Rachelle headshot]

Meet the whole team →

From clients who’ve seen it compound.

Financial Services

“Partnering with XL PR was one of the best decisions I have ever made. Our revenue grew 25%, we landed 140+ media placements, and I was named 2024 CEO of the Year by Utah Business and recognized by INC. as a 2024 Female Founder.”

— Jenny Groberg, CEO & Founder, BookSmarts Accounting

Public Health

“The visibility we gained positioned us as a trusted voice in behavioral health. It opened doors to new partnerships, accelerated funding conversations, and let us connect with our community on a deeper level.”

— Jay Tobey, Founder & President, North Star Recovery and Wellness

Executive Visibility

“Working with XL PR was a game-changer for Tulip Valley Farms. They delivered exceptional PR during our busiest season - securing impressive media coverage, crafting compelling pitches, and managing every detail with professionalism.”

— Andrew Miller, CEO & Founder, Tulip Valley Farms

Tell us about what you’ve built. We’ll tell you how it compounds.

15 minutes. Real strategy. No pitch deck, no sales pressure. If we’re the right fit, you’ll know. If we’re not, we’ll tell you who is.

Book a 15-Minute PR Brainstorm

Achieved 35% increase in revenue and 1,000 more tickets sold through strategic PR campaign

Show Me the Strategy
5,100+ Radon Test Kits Requested through Media Placements & Government Relations.

Show Me How
25% increase in overall revenue and a decrease in customer acquisition costs through thought leadership

Tell Me More
RAP Tax passed with 57.82% voter approval, through public messaging

Learn More
Corn Maze Increased Revenue by 15% Despite Rain using Influencer and Media Relations

When it Rains...
How Utah School Turned Crisis into an Advantage

Turn my Crisis Around
Northshore Learning Elevates National Credibility Through Thought Leadership

Click Here

XL PR’s core leadership team, Erynn Kerrigan and Rachelle Peterson, compliment each other perfectly. Their work and life experiences are unique and diverse, but they share an abiding passion for compelling, inspiring stories and a commitment to ensuring that their clients’ stories get the attention they need to make the world a better place.

Your XL PR Team

Meet the Whole Team

Jenny Groberg

CEO and Founder of BookSmarts Accounting
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“Partnering with XL PR was one of the best decisions I have ever made, game changer! Their team immediately understood our vision and turned it into a powerful, strategic campaign that elevated our visibility and credibility. From media placements and speaking opportunities to content creation and digital ads, they handled everything with excellence and creativity. The results speak for themselves—our revenue grew by 25%, we landed over 140 media placements, and I was honored to be named 2024 CEO of the Year by Utah Business and recognized by INC. as a 2025 Female Founder. XL PR helped us tell our story in a way that truly connected, and I couldn't be more grateful."
Brad Callister

VP of Utah Radon Services
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“Working with XL PR has been a game-changer for our brand. From day one, their team demonstrated an unmatched work ethic—always proactive, detail-oriented, and fully invested in our success. They didn’t just check boxes; they immersed themselves in our business, understanding our goals and tailoring strategies that aligned perfectly with our vision.
The results speak for themselves. We saw a measurable increase in brand awareness, stronger media relationships, and a boost in public perception that directly impacted our bottom line. XL PR isn’t just a PR agency—they’re true partners who care about delivering real value and long-term impact. I can’t recommend them highly enough.”
Tyler Maffit

Eagle Mountain City Communications Manager
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“This was an uphill climb from the start, and the RAP Tax was met with strong criticism and opposition, but success was accomplished with creativity, hard work, and integrity. I just wanted to say what a privilege it has been to work with the XL-PR team. You have earned our admiration for your efforts, your recommendations, and your guidance throughout the process. More importantly, each of you are good and kind people, and I don't think that's mentioned enough in the professional setting. Eagle Mountain City made the right choice when hiring you.”
Andrew Miller

CEO and Founder of Tulip Valley Farms
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“Working with XL PR this season was a game-changer for Tulip Valley Farms. Their team delivered exceptional public relations support that truly elevated our brand and helped us stand out during the busy tulip festival season. From securing impressive media coverage to crafting compelling press releases and managing every detail with professionalism, XL PR exceeded our expectations at every turn.”
Jay Tobey

Founder and President of North Star Recovery and Wellness
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"Working with XL PR brought our mission to life in the community. They helped shine a spotlight on our charitable programs—like the holiday clothing drive and ‘Furnishing Futures’—in a way that truly resonated locally. The visibility we gained positioned us as a trusted voice in behavioral health and helped us build real momentum.
The credibility we gained through their work has had a lasting impact on our growth. It opened doors to new partnerships, accelerated funding conversations, and allowed us to connect with our community on a deeper level. XL PR not only delivered—they exceeded every expectation we had. I couldn’t recommend them more highly."
Kristi Holt

CEO and Founder of The M.E.C.A. Project
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“I recently had the pleasure of working with Erynn on our Safe 2 Feel event we were running. With only a couple days to work with, Erynn was able to get us exposure to every major news channel so they could do a story on the event. Her dedication and hard work was nothing short of inspiring. Not only did she manage to get our story shared, but she also handled all of the back and forth communication with the news channels in a timely manner. We are truly grateful for her help on this project and highly recommend her services.”
JP Francia

Founder and CEO of Life Cider
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☆ $25,000 in Revenue in 1 month
☆ 70+ location gas station chain expressed interest
☆ 20+ Location Utah Grocery Story expressed interest
☆ Results are still unraveling
Micah Paul Keith, Owner of Milkshake Factory

“XL PR does an excellent job with Utah media. For our grand opening of MilkShake Factory in Pleasant Grove, they were able to get placements on Fox13 The PLACE, Fox13, KSL TV, KSL News Radio, Daily Herald, Salt Lake Tribune, and ABC4, in addition to using their connections with over a dozen social media influencers to ensure a strong start. The team was great to work with and communicative throughout and leading up to the opening.”