PR Build to Reach the People Who Move Your Business Forward

We build the kind of authority that compounds, opening doors to conversations, partnerships, acquisition interest, and the audiences you’ve been trying to reach for years.

✓ Develop your voice into a media asset 

✓ Build authority that compounds year over year

✓ Earn coverage that drives business outcomes

15 minutes | Real listening

Our clients earned 529 placements in their industry markets last year alone.

WSJ

NYT

CNBC

Entrepreneur

Fast Company

Success

Accounting Today

KSL

Salt Lake Tribune

Daily Herald

WSJ NYT CNBC Entrepreneur Fast Company Success Accounting Today KSL Salt Lake Tribune Daily Herald

2024 Golden Spikes Award Winner — Publicity and Media Relations


Our Mission

We enable leaders to excel in taking their companies to new heights. Our strategies increase company value through third-party editorial endorsements, creative campaigns, and newsworthy information across various media platforms.

Problems We Solve

Savvy business leaders and PR pros understand that communication problems wreak havoc on good people and great companies. XL PR strives to focus on the bottom line by focusing on four central themes:

Increased Visibility

Positive news stories attract potential customers, top workforce talent, investors and strategic business partners.

Damaged Reputation

Negative stories can result in massive revenue hemorrhages, erosion of customer loyalty, and a downward spike in workforce morale.

Credibility

When potential customers see a brand consistently mentioned in reputable publications or featured by trusted influencers, it creates a sense of legitimacy and increases your know, like, and trust factor.

Market Positioning

PR is used to position a company as an industry leader or an expert in their field establishing a company’s authority and attracting customers seeking expertise.

Choose a plan that fits you best

Strategy PR Plan

Starting at

$1,995 / month

Traditional Media Plans

Starting at

$3,995 / month

Popular

Premier PR Plans

Starting at

$8,900 / month


Ready to XL?

Contact us to discuss how we can XL your company’s visibility.

What Sets Us Apart

Our Tie to The Bottom Line

XL’s superpowers all revolved around our elite media placement capabilities. We are relentless in ensuring that positive, compelling stories not only see the light of day, but get told by top reporters in premier national, regional and trade outlets, from print to radio, television and social media.

World-Class Messaging

At XL, you will have access to messaging and storytelling talent that has consistently delivered transformative language—strategic pitches, documents, speeches, articles, books and more.

Industry-Best Story Placement

After drafting the right messages for you and your objectives, XL unleashes our signature media relations team and system, sending the right message to the right people at the best outlets for your story.

Creative Tenacity

Once XL has engaged with you and your story, we will never stop until we have placed an excellent story on your behalf. The same applies to the next story. And the one after. And the pattern does not end. We will employ all of our talent, passion and creativity in the mission of getting your best story told.

XL PR’s core leadership team, Erynn Kerrigan and Rachelle Peterson, compliment each other perfectly. Their work and life experiences are unique and diverse, but they share an abiding passion for compelling, inspiring stories and a commitment to ensuring that their clients’ stories get the attention they need to make the world a better place.

Your XL PR Team


Testimonials

Hear from our satisfied clients about our commitment to delivering XL value and helping their businesses XL.

Ready to XL?

Contact us to discuss how we can XL your brand's journey to the top.

What Makes You Different?

What makes your company unique? Let's find ways to make your brand stand out.

How Do You Want To Grow?

What does success look like to you? Do you want to raise capital? Expand? Be acquired or go public?

What Is Our Process Like?

As your agency partner, we become an extension of your in-house team. We hit the ground running and make an immediate contribution to your business.

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